Live your Besa Life

Macaroni Creative Creates a Pastel Pallet for a Premium Canned Wine

besa mi vino products background

Macaroni Creative creates a pastel pallet for a premium canned wine:

Besa is an organic canned wine from Southern California. Perfect for on-the-go, but packed with natural, healthy ingredients, they needed an identity and packaging system to reflect the premium product with an approachable tone. They contacted us looking to build a brand that speaks to millenials who are invested in their health, but still want to have a good time. We created a warm, pastel color palette and logo type to project their positive, in-the-moment attitude. The negative space on the can creates an arrow, representing their tagline “Be Present” and the logo mark was inspired by the translation of “besa”, meaning “kiss”.

Besa mi Vino logo

besa mi vino cans

besa mi vino - Be Present. merchandise

besa mi vino product shoot

besa mi vino product shoot - all day Rose and just right White

The back of besa mi vino's Just Right White

besa mi vino canned wine - product shoot

besa mi vino canned wine - product shoot

besa mi vino canned wine - design collateral

besa mi vino canned wine - product shoot

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